Best Integrated Marketing Campaign for a Sports Event

Best Integrated Marketing Campaign for a Sports Event

  • Entries are accepted from private or public entities which have directly organized or being part of a sports event campaign underpinned by a fully integrated digital and offline marketing campaign during the SPIA Asia eligibility period. Entries can come from the lead agency, rights holders, event organizers or brands.
  • Sport Event marketing campaign needs to deliver ATL and BTL elements across several platforms including of: broadcast, Out of home, print, digital etc. against a specific set of key objectives such as: sales, promotions, brand engagement, participation, viewership and/or attendance or others
  • The marketing campaign should have the local and Asian reach and clearly contributed to the success of the sports event;
  • Demonstrate a key moment or achievement, significant to be considered as a Top 10 contender for SPIA Asia 2018
  • Judges will look for evidence of post campaign success demonstrated through quantifiable reach and impact on target audience in terms of brand awareness, market share, increased sales and behavioral change measured against original objectives.