Conference

9:30 AM
WORKSHOP REGISTRATION OPENS
10:00 AM
WORKSHOP: CAREERS IN SPORTS

“Careers In Sports” Workshop starts

10:00 AM
OPENING REMARKS BY SPIA ASIA

Presenter:
Eric M. Gottschalk - CEO, MMC Sportz Marketing

10:15 AM
KEYNOTE: CAREERS IN SPORTS

Presenter:
Ashish Pendse, Executive Editor Viva Football Magazine; Owner of Football Pilgrimage: The Football Tourism Project

10:45 AM
KEYNOTE: CV WRITING & INTERVIEW TIPS

Presenter:
Helen Soulsby – Managing Partner APAC, SRi

11:15 AM
JOB MARKET & CV DROP
11:45 AM
CAREER IN SPORTS WORKSHOP CONCLUDES
12:00 PM
DELEGATE REGISTRATION OPENS

International Delegate Registration Opens

1:00 PM
OPENING WELCOME, HOUSE RULES

SPIA ASIA 2018 Video
Tom Bushell – Host & Emcee

1:10 PM
OPENING REMARKS

Eric M. Gottschalk - CEO, MMC Sportz Marketing

1:20 PM
WELCOME ADDRESS

Sport as A Strategy: Thailand’s Sporting Boom”

Presenter:
Mr. Weerasak Kowsurat - Minister of Tourism and Sports
Lt. Col Ruj Saengudom - Deputy Governor for Professional Sports and Privileges, Sports Authority of Thailand

1:35 PM
Sport as a Strategy: Motor GP – Major Events Driving Tourism in Thailand

PRESENTATION

Presenter:
Khun Tanaisiri Charnvittayarom - Managing Director of Buriram United International Circuit

1:55 PM
Sport as a Strategy: Overseas Event Biding Process

PRESENTATION

Presenter:
Mr. Chiruit Isarangkun Na Ayuthaya – President, Thailand Convention and Exhibition Bureau

2:20 PM
Business of Sports: AFC Asian Cup – The Game Plan

PRESENTATION

Presenter:
Avazbek Berdikulov – Head of National Team Competition Department & Head of AFC Asian Cup Office; Asian Football Confederation

2:40 PM
Business of Sports: The Growth of Thai Football

Presenter:
Benjamin Tan – Deputy CEO, Thai League

3:00 PM
Business of Sports: Growth of Thai Football – Thai League’s Growth Drivers

PANEL

Moderator:
Dan Zonmani – Global Brand Lead, Line Corporation
Participants:
Benjamin Tan – Deputy CEO, Thai League
Chulathai Saligupta - Director Programming, True Vision
Saran Bulsuk - Vice President, Plan B Eleven
Korrawee Prissanananthakul - Deputy CEO, Thai League

3:30 PM
Networking Break & Press Room Announcements with LaLiga
3:50 PM
Sport & Technology: Social Media’s Pathway into Sports Broadcast – FIFA World Cup 2018

Presenter:
Maurizio Barbieri – Head of Sports Partnerships, Twitter

4:10 PM
Business of Sports: The Evolution of Sport Media Rights

PANEL

Moderator:
Josh Black – Founder & CEO 247X
Participants:
Lars Heidenreich – Managing Director, Mediapro Asia
Maurizio Barbieri – Head of Sports Partnerships, Twitter
Mike Keech – Sponsorship Expert, Impact Sponsorship
Ross Munro – Director of Sport APAC, VIZRT
Kevin Sim – Head of Asia Pacific; Bundesliga International GmbH

4:40 PM
Sport & Technology: Blockchain in Sports – Possibilities and Pitfalls

PANEL

Presenter:
Malcolm Thorpe – Vice President Business Development, Lagardère Sports

5:00PM
Business of Sports: Rugby World Cup Japan 2019 & Legacy

VIDEO & KEYNOTE

Presenter:
Rob Abernethy – RWC 2019 Executive Director, World Rugby

5:15 PM
Business of Sports: Impact Beyond & Rugby World Cup Japan 2019 - Growing the Game in Asia

PANEL

Moderator:
Shaun McEwan – Host & Emcee
Participants:
Rob Abernethy – RWC 2019 Executive Director, World Rugby
Ridzal Saat – Rugby Services Manager, Asia, World Rugby
Makoto Nishiki – LOC, Japan Rugby Football Union
Garry Kemp – Senior Vice President, DHL

5:45 PM
Networking Break
6:00 PM
Business of Sports: A Journey to Professionalism – A UAE Professional Football League Story

Q&A

Moderator:
Ms. Sandrine Jabra – Presenter Kooora.com
Participant:
Waleed Al Hossani – CEO Arabian Gulf League

6:20 PM
Business of Football: Football Grassroots & Why Brands are Buying in?

PANEL

Moderator:
Mark McFarlane – GM, APAC, Dugout Limited
Participants:
Sam Li – Head of International Business Strategy, Sina Sports
Ivan Codina – Managing Director l SEA, Australia, and Japan, LaLiga
Andreas Kufner - Head of Department International Brand Management, FC Bayern
Mrs. Gae Martinez – Chief Marketing Officer, Allianz PNB Life Insurance, Inc.

6:50 PM
Business of Sports: LaLiga – Why Asia? A Strategy for Growth

Q&A

Moderator:
Mark McFarlane – GM, APAC, Dugout Limited
Participants:
Ivan Codina – Managing Director l SEA -Japan, S. Korea & Australia, LaLiga
Eduardo Valdés, International Business Development- SD Eibar
Pedro Belaunzarán, Business Development Manager- Valencia CF
Carlos Arranz, Director, Commercial & Marketing- Real Zaragoza, S.A.D

7:20
Closing Remarks Day 1 & End of Day 1

Shaun McEwan – Host & Emcee

7:30 PM
Networking Reception (Venue: M-23)

Meet & Greet with a Legends Klaus Augenthaler (FC Bayern) Karl-Heinz Riedle (BVB Dortmund);
Photo Opportunity with the Mascots: Bernie (FCB) & Emma (BVB)

8:30 PM
Networking Dinner & Delegate Football Tournament (Venue: Lotus Garden)

Dinner, Music & Networking & Meet & Greet with LaLiga Brand Ambassador Robert Pires

8:45 PM
Team selection
9:00 PM
TOURNAMENT TO START
10:30 PM
PRIZE GIVING
11:00 PM
NETWORKING ENDS
7:00 AM 7:45 AM
POWER WORKOUT

Presented by: Centara

8:15 AM
DELEGATE NETWORKING BREAKFAST

Presented by: SPIA Asia

9:15 AM
DELEGATE REGISTRATION
9:45 AM
OPENING WELCOME

Tom Bushell - Host & Emcee

9:50 AM
Sport & Technology: eSports in Numbers

RESEARCH

Presenter:
Ned Morris – Managing Director Australia, SMG Insight

10:05 AM
Sport & Technology: eSports – The First Mover Advantage – AirAsia

PRESENTATION

Presenter:
Allan Phang – Allstars Engagement & Internal Branding - AirAsia

10:25 AM
Business of Sports: eSports – Understand the Ecosystem of eSports

PANEL

Moderator:
Sean Carr – Sales Manager, eSports Insider
Participants:
Terence Ting, CEO & Founder, Team Flash
Ash Hashim, Founder Futbolita
Rory MacFadyen – Head of Events Management & Esports – Integral Sports
Jake San Diego – Director, Head of Games, Globe Telecoms

10:55 AM
Announcement of Winners form the Public Voting

Best eSports Event of the Year presented by Esports Insider
Best Sports Retail Brand of the Year
Best Live Experience of a Sporting Event

11:10 AM
Networking Break & Press Announcement
11:25 AM
Sport & Technology: Targeted Virtual Advertising

PRESENTATION

Presenter:
Ross Munro – Head of Business Development, Vizrt

11:45 PM
Sport & Technology: Innovation at Big Sporting Events – Convenience Reimagined

Q&A

Moderator:
Helen Soulsby – Managing Partner, APAC, SRi
Participant:
Fernando de Matos – Head of Sponsorships, VISA AP Region

12:05 PM
Diversity & Inclusion: Woman Sports in Numbers

RESEARCH

Presenter:
Ben Heyhoe Flint – Founder & CEO, Asian Sponsorship News

12:20 PM
Diversity & Inclusion: Authenticity & Empowerment Through Sport

PANEL

Moderator:
Helen Soulsby – Managing Partner, APAC, SRi
Participants:
Sarah Clements – Vice President, Tennis (Asia), Lagardère
Winnie Heng -Vice President & Managing Director, Thailand, IMG
Sandrine Jabra – Presenter - Kooora.com
Nuraiym Alymkulova – Officer MA development, Asian Football Confederation

12:50 PM
Business of Sports: Mastering LinkedIn for your Business

PRESENTATION

Presenter:
Assaf Tarnopolsky – Director Marketing Solutions SE & North Asia, Japan; LinkedIn

1:15 PM
BUSINESS OF SPORTS: GIRO D’ ITALIA – THE ROAD TO SUCCESS

PRESENTATION

Presenter:
Fabrizio D’Amica, Business Development Manager Cycling, RCS

1:35 PM
BUSINESS OF SPORTS: OUTLOOK TO THE 2019 SEA GAMES

PRESENTATION

Presenter:
Ramon Suzara, Executive Director SEA Games 2019

1:55 PM
CLOSING REMARKS DAY 2

Presenter:
Eric Gottschalk – Chief Executive Officer, MMC Sportz Marketing

2:00 PM 2:45 PM
NETWORKING LUNCH
6:30 PM
AWARDS GALA COCKTAIL RECEPTION
8:00 PM
SPIA 2018 AWARDS GALA STARTS
8:30 PM
DINNER IS SERVED / EVENING ENTERTAINMENT
9:00 PM
AWARDS PRESENTATION / CHARITY AUCTION
10:45 PM
PRESENTATION OF AUCTION PROCEEDS
11:00 PM
THANK YOU & GROUP PHOTO WITH WINNERS/ AWARDS GALA CONCLUDES
Shaun McEwan

Shaun McEwan

Host & Emcee
MAURIZIO BARBIERI

MAURIZIO BARBIERI

HEAD OF SPORTS PARTNERSHIPS FOR SEA, TWITTER
FERNANDO DE MATOS

FERNANDO DE MATOS

HEAD OF SPONSORSHIPS, VISA AP REGION
HELEN SOULSBY

HELEN SOULSBY

MANAGING PARTNER, SRi
DAN ZONMANI

DAN ZONMANI

GLOBAL BRANDING - LEAD, LINE CORPORATION
MALCOLM THORPE

MALCOLM THORPE

VICE PRESIDENT, BUSINESS DEVELOPMENT, ASIA - LAGARDÈRE SPORTS
CHRIS ROBB

CHRIS ROBB

CEO, MASS PARTICIPATION ASIA
JOSH BLACK

JOSH BLACK

OWNER & CEO, 247X GROUP
Allan Phang

Allan Phang

PRESIDENT, AIRASIA ALLSTARS ESPORTS CLUB
Ned Morris

Ned Morris

MANAGING DIRECTOR AUSTRALIA, SMG INSIGHT
Benjamin Tan

Benjamin Tan

DEPUTY CEO, THAI LEAGUE & CLUB LICENSING DIRECTOR, FA
Mark McFarlane

Mark McFarlane

GM, APAC DUGOUT
Sam Li

Sam Li

HEAD OF INTERNATIONAL BUSINESS STRATEGY, SINA SPORTS
Ben Heyhoe Flint

Ben Heyhoe Flint

CEO, ASIA SPONSORSHIP NEWS

SPIA ASIA 2018

“The Business of Sports – Asia’s Sports Industry in the Fast Lane IV ”

Facilitates collaboration and helps drive best practices across the industry and provides the latest updates within sports marketing and sponsorship within Asia.

Spread across 2 days with more than 350 delegates, the 2017 conference saw presentations and panel discussions from 38 leading sports experts and influencers from around the world with the English Premier League and Bundesliga Trophies on display.

The conference this year will provide valuable insights across four pillars, namely; Sports & Tourism, Business of Sports, Sports & Technology, and Diversity, Integrity & Inclusion.

SPIA Asia 2018 – Asia’s Sports Industry Awards & Conference aims to bring together regional experts, agencies and government bodies to continue to develop and improve the overall sporting landscape in Asia to better compete within the international sporting arena. Under the theme Brilliance Unleashed – SPIA Asia’s Top 10, the Conference will seek to bring this to theme to life through key notes, case studies and shared learnings.

CONFERENCE PILLARS

BUSINESS OF FOOTBALL – ASIA


  • Football in Numbers – Thailand vs Asia
  • 10 Years of Growths – The Thai Football League
  • Global Football Forum – The Big 5 Football Panel
  • The Spanish Armada in Asia – La Liga Club Football Panel
  • The Asian Football Fan – latest Consumer Analysis Findings

SPORTS & TECHNOLOGY


  • Fan Engagement: Virtual Reality / Augmented Reality conquers Football
  • AI – Artificial Intelligence in Sports
  • Understanding the Ecosystem of eSports
  • Blockchain – Possibilities and Pitfalls
  • The Power of Sports To Bring Crypto To The Mass Market
  • Smart Stadiums – Innovation at Big Sporting Events

SPORT & BUSINESS


  • Sponsorship in Numbers
  • New Forms of Rights Acquisition – Post FIFA World Cup Russia 2018
  • Asian Games – Indonesia 2018 report
  • SEA Games 2019 – Outlook Philippines
  • Rugby World Cup 2019 – Outlook Japan
  • Global Brands Investing into Asia
  • Motor GP in Thailand – Season 1 Review

SPORT & TOURISM


  • Successful Destination Marketing in Asia
  • Mass Participation: Thailand vs Asia
  • Destination Marketing through Big Events
  • Thailand Sports Tourisms Strategy
  • Future of Fan Engagement – Proximity Marketing

SPORT & INCLUSIONS


  • The Power of Women’s team Sports Marketing
  • Do’s & Don’ts of Women’s Sports Marketing
  • A Brand Strategy towards Women’s Sports

CONFERENCE & AWARDS GALA PRICING

$550

DELEGATE PASS

(inclusive of 5% VAT)

2 Day Conference Seat

All Panel Discussions

All Speakers

Networking Sessions

Exhibition Entrance

Food & Beverages

$695

DELEGATE PASS & AWARDS GALA SEAT

(inclusive of 5% VAT)

2 Day Conference Entrance

All Panel Discussions

All Speakers

Networking Sessions

Exhibition Entrance

Food & Beverages

________________________

Awards Gala Seat

Red Carpet Entrance

Cocktail Reception

Industry Winners

Charity Auction

Gala Dinner

After Party

$250

AWARDS GALA SEAT

(inclusive of 5% VAT)

Awards Gala Seat

Red Carpet Entrance

Cocktail Reception

Industry Winners

Charity Auction

Gala Dinner

After Party

ALL PRICES

Take an advantage of getting special rates for delegates at ( Centara Grand & Bangkok Convention Centre at CentralWorld ) Click here to book a hotel room.