Ben Heyhoe Flint

Ben Heyhoe Flint


Ben is the founder of ASN (Asia Sponsorship News) – the leading commercial intelligence service for the Content & Sponsorship industry in Asia which he co-founded in 2007 – and the CEO of ASN’s sister start-up Maxplora, a “Tinder for Sponsorship”, accelerating the discovery and connection of buyers and sellers of sponsorship rights.

He is recognised as a highly experienced practitioner and commentator in the branded entertainment industry after 15 years in Asia, leading specialist teams at Omnicom Media Group (Fuse), Ogilvy & Mather and Nielsen (Repucom). He also judged the Branded Entertainment categories at Cannes Lions and Spikes in their inaugural year.

His experience covers almost all facets of the business: technology & data, strategic consulting (e.g. SingTel’s sponsorship of the Singapore F1 Grand Prix), content creation (e.g. executive production of Health Promotion Board’s awarded drama series, “Click”), research & analytics, activation (e.g. AIG’s sponsorship of Manchester United across 21 Asian markets), rights representation & event management (Asian Tour) and talent management (Davie Brown Entertainment).

Away from the office, like his cricketing parents, Ben plays or watches anything involving a bat and ball, nowadays usually in the company of his 2 young sons. Away from sports, he loves reading, cryptic crosswords and is dangerously addicted to OTT content. He has been a freelance TV presenter with Fox Sports and Sony Pictures (AXN) and is a regular industry commentator in mainstream media and conferences. You can follow Ben’s personal industry comments @benheyhoeflint and more politically correct news and insights via ASN’s official channel @AsiaSN.