HUEI CHERN LEE

HUEI CHERN LEE

HEAD OF STRATEGIC COMMUNICATIONS & INSIGHTS, SPORT SINGAPORE

Huei Chern is a marketing and communications specialist who had led many award-winning campaigns for both local and international brands, including Sentosa and Johnnie Walker. Her credentials also include stints with industry leaders such as Mediacorp, Dow Jones International, O&M, MindShare and Starcom Mediavest Group.

At Sport Singapore, she led the communications and engagement campaigns for Team Singapore, the 28th Southeast Asian Games and the 8th ASEAN Para Games, breaking many new grounds with innovative PR, digital and community outreach initiatives and programmes that not only resonated with the region but also rallied the nation to turn up in unprecedented numbers at the two major games. These campaigns had since garnered many best-in-class awards in Singapore and the region.