Mark McFarlane

Mark McFarlane


As GM of MinuteMedia for the APAC, Mark is based in Singapore and is responsible for growing the fan base, content development and monetization strategy of the MinuteMedia platform across the region.

MinuteMedia is a cutting-edge sports media platform which allows fans, publishers and brands to create rich, engaging content within the world of soccer (90min), US sports (12up) and most recently our eSport platform (DBLTAP). MinuteMedia content is distributed globally to a millennial, mobile and social first audience.

MinuteMedia has experienced a phenomenal period of growth; securing 60m USD, operating across 6 offices globally, with 155 employees and over 4,000 contributors in 11 languages.

A sports media and tech professional with over 15 years of experience, Mark has held Sales and Partnerships roles in the broadcast, digital media and technology sector in London, Hong Kong and Singapore. Prior to joining 90min in April, he previously held positions in Singapore as VP partnerships and sales Fox Sports for Asia-Pacific and Middle East and Commercial Director at Eurosport based in Hong Kong.

Mark’s introduction to the business of sport came from his involvement with SOCOG during the Sydney 2000 Games.