Mustafa Hassan Mohamad

Mustafa Hassan Mohamad


Mustafa Hassan Mohamad, carrying a degree in computer science issued in 1992 from the Lebanese American University (LAU), cherishes a solid and extensive knowledge and experience in the media business. With highly diversified experience in media combining knowledge in conventional (off line) and nonconventional (digital) experience for more than 24 years now.

Mustafa started his media experience with Al Madina Press Group in Saudi Arabia heading that time the International Sales division. Thereon, and in 1996 he participated in setting up the operations for ARA Media Services in Dubai heading the sales team for MBC-TV sales operations in the lower gulf. And in year 2000, Mr. Mohamed made a strategic diversion in his career life moving to the online digital world and was appointed as Regional Sales Director at Arabia Online (

In year 2003, Mustafa was appointed as General Manager to play a core element in facilitating and establishing Premiere Solutions Media (PS Media) which happens to be a joint venture between AdLine Media and Showtime TV Network.

Furthermore, and in 2005, Mr. Mohamed joined Net Advantage as a managing partner; Net Advantage was then the leading digital media house in the Mena Region associated with highly-ranked digital products such as,,, and many others.

Progressing with his career life and capitalizing on the successful story of Net Advantage, Mustafa founded and in partnership with N2Ventures (a subsidiary of National Technology Group, Saudi) AdCore Holding that has entered with Netizen WLL (The owners of into various partnerships in different domains mainly centered around creating & managing online/offline marketing & communication media platforms, digital media marketing and sports marketing; and translated the same into a set of different companies to include: Net Advantage (The digital Media House), SNSEO (Social Networking Services, Search Engine Optimization), Sport K (Sports Events and Sports Marketing) and IDIA (A branding and Art Work Boutique).

In December 2012, Mustafa has been appointed as the Chief Operations Officer & Managing Partner of Karmic Consultancy DMCC and which is the management company in charge of running the largest sports website in MENA,, including, but not limited to, editorial management, business development, commercial, marketing and all other aspects associated with the business.