Ross Munro

Ross Munro

HEAD OF BUSINESS DEVELOPMENT, VIZRT

Ross is a sports broadcasting solutions and virtual advertising industry expert, heading up Vizrt’s sports business across APAC. He’s worked with Vizrt’s leading sports customers (Fox Sports, beIN Sports, Astro, Star Sports, Tencent, Suning, Sony) to integrate innovative graphics packages – enhancing their coverage and driving program ratings. As rights holders take more control of their output, he’s working with them to monetize their content through virtual advertising. Prior to Vizrt, Ross was an integral part of the European Tour and Ryder Cup’s non-live programming and digital content, pioneering content initiatives to increase fan engagement and bring a new demographic to golf.