About Us

VISION

To be the most Authentic and Credible Awards and Conference Platform for the Sports Industry in Asia.

MISSION

Discuss, Recognise and Celebrate Sporting Excellence and Contributions to the Development of the sports industry in Asia.

Our Manifesto

Now more than ever

The sporting world needs game changers

Those who believe there is nothing to lose, even when everything is at stake

Those with the vision and conviction of thought that inspire us all to challenge the status quo

Who with fearless brilliance and surgical precision push faster, further, higher, to unleash their greatness

Here’s to the trail blazers, the round pegs in the square holes, the record breakers

Together we can leave a legacy, together we can achieve brilliance.

120K
PUBLIC VOTING
13MIO
Digital Reach
9 MIO
Media Value
1.2K
Online Articles

WHAT IS SPIA ASIA?

Asia’s Sports Industry Awards & Conference

Asia’s leading sports business conference and awards platform, SPIA Asia – Asia’s Sports Industry Awards & Conference recognize and celebrates Asia’s top industry performers from 47eligible countries in categories related to sports business, tourism, technology, CSR, marketing, media, activations, and sponsorship, as well awarding the Asia’s Best Sportsman and Asia’s Best Sports Woman and Asia’s Best Sports Team with Gold, Silver, and Bronze recognitions.

Since 2015, the conference & awards show was held in the Philippines and Thailand SPIA Asia as a traditional two-day sports business conference that brings together top regional and international opinion leaders from federations, rights holders, agencies, organizers, brands, and government agencies. Over 60 international speakers and 600 delegates are regularly participating in the various networking events, workshops, panel discussions, and keynote addresses related to the 5 core pillars of SPIA Asia:

  • The Business of Football – Asia
  • The Business of Sports
  • Modern Sports Technology
  • Sports & Tourism
  • Integrity & Inclusion

The SPIA Asia Awards is usually held as a black-tie gala dinner with +500 invited guests on the evening of the last day of the conference has quickly become the most credible awards platform in Asia, focused on recognizing and celebrating the achievements of the Asian Sports Industry in 25 distinct award categories.

Each awards category is open to receive submissions from the 47 eligible Asian countries which are then judged by a panel of +40 leading industry experts in a rigid four-step judging process in accordance with international sports industry award rules and regulations, with the winners receiving the prestigious SPIA Asia trophies in gold, silver, and bronze during the awards gala.

Past award winners range from the Australian Grand Prix, NBA, LaLiga, WTA, World Badminton, Visit Victoria, Arabian Gulf League in UAE, Standard Chartered KL Marathon, with brands such as Nike, HSBC, DHL, to agencies and organizers including Sportfive, IMG, Ironman and many, many more. 

Due to the global pandemic, in 2020 the traditional Conference & Awards concept was paused from accepting competitive submission-based entries to featuring 5 shortlisted nominations in 7 different categories which are representing the global sports industry and showcasing its responses to COVID-19. One nomination will be picked by a jury of 250 industry experts to choose one highlighted initiative that will be featured during the virtual SPIA Asia awarding on 20 January 2021.

Organized by MMC Sportz Marketing and Dubai and Manila-based boutique sports marketing firm, the 6th SPIA Asia event will be held virtually, featuring the winning nominations in a video conferencing format, allowing the representatives to provide the background, objectives, and the roll-out of each campaign.

The 2021 event is already scheduled to take place at the end of November as a hybrid event, meaning that we will have a traditional on-ground conference and awards gala with delegates participating in-person in the different activities while we are also producing a virtual event format to allow delegates that might not be able to travel to the host city to still attend the different sessions and network with industry colleagues.

  • The Business of Football – Asia
  • The Business of Sports
  • Modern Sports Technology
  • Sports & Tourism
  • Integrity & Inclusion

Asia’s leading sports business conference and awards platform, SPIA Asia – Asia’s Sports Industry Awards & Conference recognizes and celebrates Asia’s top industry performers from 47eligible countries in categories related to sports business, tourism, technology, CSR, marketing, media, activations, and sponsorship, as well awarding the Asia’s Best Sportsman and Asia’s Best Sports Woman and Asia’s Best Sports Team with Gold, Silver, and Bronze recognitions.

Since 2015, the conference & awards show was held in the Philippines and Thailand SPIA Asia as a traditional two-day sports business conference that brings together top regional and international opinion leaders from federations, rights holders, agencies, organizers, brands, and government agencies. Over 60 international speakers and 600 delegates are regularly participating in the various networking events, workshops, panel discussions, and keynote addresses related to the 5 core pillars of SPIA Asia:

  • The Business of Football – Asia
  • The Business of Sports
  • Modern Sports Technology
  • Sports & Tourism
  • Integrity & Inclusion

The SPIA Asia Awards is usually held as a black-tie gala dinner with +500 invited guests on the evening of the last day of the conference has quickly become the most credible awards platform in Asia, focused on recognizing and celebrating the achievements of the Asian Sports Industry in 25 distinct award categories.

Each awards category is open to receive submissions from the 47 eligible Asian countries which are then judged by a panel of +40 leading industry experts in a rigid four-step judging process in accordance with international sports industry award rules and regulations, with the winners receiving the prestigious SPIA Asia trophies in gold, silver, and bronze during the awards gala.

Past award winners range from the Australian Grand Prix, NBA, LaLiga, WTA, World Badminton, Visit Victoria, Arabian Gulf League in UAE, Standard Chartered KL Marathon, with brands such as Nike, HSBC, DHL, to agencies and organizers including Sportfive, IMG, Ironman and many, many more.

 

Due to the global pandemic, in 2020 the traditional Conference & Awards concept was paused from accepting competitive submission-based entries to featuring 5 shortlisted nominations in 7 different categories which are representing the global sports industry and showcasing its responses to COVID-19. One nomination will be picked by a jury of 250 industry experts to choose one highlighted initiative that will be featured during the virtual SPIA Asia awarding on 20 January 2021.

Organized by MMC Sportz Marketing and Dubai and Manila-based boutique sports marketing firm, the 6th SPIA Asia event will be held virtually, featuring the winning nominations in a video conferencing format, allowing the representatives to provide the background, objectives, and the roll-out of each campaign and to .

The 2021 event is already scheduled to take place at the end of November as a hybrid event, meaning that we will have a traditional on-ground conference and awards gala with delegates participating in-person in the different activities while we are also producing a virtual event format to allow delegates that might not be able to travel to the host city to still attend the different sessions and network with industry colleagues.

WHY SPIA ASIA?

An authentic platform

SPIA Asia – Asia’s Sports Industry Awards & Conference has quickly become Asia’s most credible and exciting awards and conference platform, attended annually by the biggest opinion leaders and influencers of the industry, while being endorsed and supported by the major sport federations and governing bodies.

PIA Asia 2019 is held on 2-3 December at Grand Hyatt Manila, Philippines alongside the 30th South East Asian Games to celebrate the achievements made by the sporting industry in Asia.  SPIA Asia is usually held as a two-day sports business conference which brings together top regional opinion leaders from federations, rights holders, agencies, organizers, brands and government agencies.

Over 60 international speakers and 600 delegates from the global sporting industry, government entities and entertainment industry attended the Manila networking events, workshops, panel discussions and keynote addresses, with global celebrities such as Dr Ewin Moses and Ronaldo Nazario among the celebrity guests.

The profile of attendees is a strong representation of the industry in Asia from rights holders, federations, governing bodies, organizers, media agencies, and brands with an almost even split between buyers and seller in the room – SPIA Asia has become one of the top networking events within the sports business community.

SPIA Asia 2019 in Numbers:

150 brands, 90 rights holders, 70 media outlets, 40 international sport federations and 35 media agencies and many more participating.

The delegate profile consists of 35% senior managers, 17% directors, 12% owners, 14% C-level executives and 8% Vice Presidents.

47 eligible countries are represented at SPIA Asia with Singapore, Thailand, Philippines, Hong Kong, China, Malaysia, Indonesia, India, Japan, and the UAE being the Top 10 attending countries in terms of numbers.

2018 also saw a surge in media consumption, leading the way our 20 hours of Twitter live stream, 13mio in digital reach, 125k public votes and over 170k page views on the official website during the event.